Wednesday, May 6, 2020
Harley Davidsons Organizational Culture - 982 Words
Harley Davidson has a culture that is unique like no other organization. The Harley culture has changed and adjusted itself accordingly throughout history. Harley Davidsonââ¬â¢s success is due to the culture that it has created. The three main aspects of Harleys culture is 1. Harley has such an inclusive nature of Family, that it is able to bind its customers together through implementing them into a lifestyle. 2. The employees are customers; they are a big part of the Harley family. 3. Harley Davidson is able to implement such strong cultural through the passion and value which Harley is able to provide quality and love of their product. Through this Learning Journal I am going to summarize the Thesis paper, which I chose to read and thenâ⬠¦show more contentâ⬠¦What I have learned through this article is that one great way to make an organization successful is to have the worker be on such a personal level with the customer, that by them having the product they are selling it allows them to be on a personal level with their customers. Having the employees be customers as well it allows the customers into the culture or family (made up of employees and customers) of the organization. Harley Davidson has such a strong ââ¬Å"cultural managementâ⬠the fact that they have such a binding society proves it. Through Harley Davison having the employees be customers it enables the employees to boast so much passion and value into their product. Harley gives such a well laid out example of passion and values within its culture. The way in which the binding society is implemented is through the workers having such strong values and passion for the family. Harley Davidson has been able to ââ¬Å"stir passion in its riders, its dealers, and its employees and translate that passion into profit.â⬠(Page 35-36). All of this passion is so important, it leads to so many strong values within the company. Harley Davidson is ââ¬Å"â⬠¦ a company that sticks to its values and is able to have people that work for them that cherish the same values and put those values into every motorcycle they produce.â⬠(PAGE 42). I wonder to myself how come this hasnââ¬â¢t been the focus of most otherShow MoreRelatedHarley Davidson s A Car That Didn t Require Work Like Pedaling1604 Words à |à 7 PagesBackground Harley Davidson was founded in 1903 by William Harley and Arthur Davidson. These two men decided to create a bicycle that didn t require work like pedaling. The company quickly grew and by 1920 it was the largest motorcycle manufacturer in the world. By 1998 the company produced over 150,000 motorcycles and showed a 14% increase in production over 2007. Harley Davidson employed over 6,000 people and supported over 600 independent dealerships. The company s headquarters is based inRead MoreValue Chain of Harley Davidson1662 Words à |à 7 Pagesprocesses and functions inter-relate in the organisational structure | P13.1.1 Describe the structure and culture of an organisation | Task 1.1 | | | P13.1.2 Explain the inter-relationships between the different processes and functions of an organisation | Task 1.3 | | | P13.1.3Identify the mission, aims and objectives of an organisation and explain the effect of these on the structure and culture of the organisation | Task 1.2/1.4 | | | P13.2.Plan work activities to meet the objectives of theRead MoreHarley Davidson Motor Company Overview1457 Words à |à 6 PagesHarley-Davidson Motor Company was founded in 1903. Harley-Davidson is the only major US maker of motorcycles and the nation s number one seller of heavyweight motorcycles. By 1920 the company has become the largest motorcycle manufacturer in the world, with productions over 28,000 motorcycles per year and dealers in 67 countries. In 1998 Harley-Davidson shipped 150,818 motorcycles, a 14 percent increase over 1997, and a step closer to its ambitious plan 2003-the vision to dramatically increase productionRead MoreHarley-Davidson Diversification1115 Words à |à 5 PagesExecutive Summary Harley-Davidson, Inc. is primarily in the business of recreational vehicle. Harley-Davidson was incorporated in 1981 and is based in Milwaukee, Wisconsin. Harley-Davidson is a true American success story. From their modest beginnings in Milwaukee, Wisconsin to one of the most recognized company names worldwide, they have been passionate about motorcycles. Harley-Davidson, Inc. has a moderate to high level of diversification in the motorcycle industry. The corporation ownsRead MoreHarley Davidson1621 Words à |à 7 Pagesï » ¿ Case#2 Harley Davidson Case Study Harley-Davidson is an American motorcycle manufacturer with a rich history and cultural tradition. It was founded in 1903 in Milwaukee, WI. Around mid-1980ââ¬â¢s, the company was facing problems with product quality and enlarged global presence, hence the management realized the need for an integrated management system that will not only improve the companyââ¬â¢s processes but also fit within its budget and enhance its profits. This caused the start of the processRead MoreCase Analysis : Harley-Davidson1504 Words à |à 7 PagesJunior Diaz October 18, 2017 Professor Kim MGMT 4010 Case Analysis: Harley-Davidson 1. Historically, Harley-Davidson has managed to dominate the U.S. market by becoming a staple of American culture. Specifically, the Harley-Davidson motorcycle is considered ââ¬Å"a part of American iconographyâ⬠and is typically associated with well-known American symbols, including both the U.S. flag and the bald eagle. As a direct result of this association, the company has achieved strong and long-lasting brandRead MoreR R, Marketing And Banking On Models For Attract New Consumers Essay1404 Words à |à 6 Pagesmore money in RD, marketing and banking on models to attract new consumers (Trefis Team, 2015). Harley-Davidsonââ¬â¢s Target Market As discussed from Cheema et al., (n.d.), when the company failed to specify its target market, it has shifted the focus from old riders (traditional males between the ages of 29 to 55) to young and female riders. The products were also produced differently to meet those needs (color, size, and height adjustment). Not only this could result in brand loyalty, but gave theRead MoreHarley Davidson - Organizational Behavior2737 Words à |à 11 PagesHarley History Harley Davidson was seen in America as a company that produced motorcycles with ââ¬Å"raw power.â⬠The company was founded by Arthur and Walter Davidson and William Harley in 1903. In 1918, Harley Davidson had become the largest motorcycle producing company in the world. Their production totaled 28,000 motorcycles. Production continued to increase with the onset of World War II and the military use of Harleyââ¬â¢s motorcycles. The mystique of the product had a tough sense to it withRead MoreHarley Davidson Strategic Analysis1959 Words à |à 8 PagesREPORT #1: STRATEGY ANALYSIS Harley Davidson Zach Jones 1. INTRODUCTION This project is one of three reports I will complete as part of the strategic analysis of Harley-Davidson. This first report focuses on strategy analysis and includes the following sections. First, the major concepts related to the competitive advantage analysis will be defined. Second, those concepts will be applied to the case of Harley-Davidson in order to analyze its competitiveRead MoreHarley Davidson Case Analysis2294 Words à |à 10 PagesSIS Harley Davidson-Case 3 I. Company Profile / Summary (Brief) Harley Davidson Inc. is an American motorcycle manufacturer. Harley Davidson specializes in the sales of heavyweight motorcycles that are designed for cruising on highways. Harleys have a distinct design and exhaust sound that have appealed to a mass market of customers all over the world. Harley Davidson has relied on a strong fan base for sales of their motorcycles and apparel. They currently offer five different
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment
Note: Only a member of this blog may post a comment.